“Paa Movie” is Releasing with 700 Prints in 20 Countries

“Paa Movie”is Releasing with 700 Prints in 20 Countries.Big B’s much awaited film “Paa” is releasing this Friday in 20 countries and with 700 prints. In the film Amitabh Bachchan is playing a character of a 13 year old boy suffering from “Progeria”. It is a disease that speeds up the ageing process.
“Paa” is being released by the AB Corp Ltd. in association with Reliance BIG Pictures. The film is going to release in India as well as in the other countries like Britain, Canada, US, UAE, Australia, South Africa and New Zealand. The director of the movie is R. Balakrishnan. Abhishek and Vidya Balan are playing the characters of Amitabh’s parents. The film is doing extensive marketing and promotion campaigns.

Idea Network has tied up with the film “Paa” for “Talk to Auro” activity. It will allow callers to leave messages for Auro (Amitabh’s character in the film) and in return receive calls from Auro on a pre-determined date. Idea Network is also providing the ring back tones in Auro’s voice and other value added services for promoting “Paa”.

‘Bajaj Allianz Company’ has tied up for an integrated TV ad on Child Plans that has been interspersed with the film’s promos and is currently on air. Besides this the film’s official Radio Partner is Big FM.